Bayt Shams
Artisanal and durable products
Tunis, Paris & le Caire
Bayt Shams is a small independent online business dedicated to preserving and reintroducing traditional craftsmanship through a contemporary lens. Rooted in a deep attachment to Tunisian heritage, the project was launched with the desire to support artisans, keep ancestral savoir-faire alive, and give lasting value to handmade objects. Committed to preserving traditional crafts with both respect and modernity, its founder, Inès, curates a selection of artisanal, durable pieces designed to last objects that tell stories.
Voir les créations →
Hazel Jewelry
Handcrafted rooted jewelry
Paris, Tunis, Istanbul
Hazel Jewelry, a jewelry brand rooted in different cultures. Each piece is carefully handcrafted by artisans in Tunis and Istanbul, carrying its own story and character. Reem is a multifaceted entrepreneur deeply connected to her country of origin, Tunisia, which she celebrates through each of her projects : from Hazel Jewelry to Gahwa lover club and beyond. Her work is a tribute to her roots, blending passion, creativity, and a strong sense of sharing. For Reem, jewelry is more than an accessory ; it is a reflection of identity, memory, and timeless style, worn as a subtle expression of heritage and elegance.
Henna By Racha
ART OF HENNAYA
Paris, South Lebanon, Casablanca
Henna is an art of ritual and beauty, practiced for centuries across the Mediterranean, the Maghreb, the Middle East, and India. Derived from the Lawsonia inermis plant, this natural dye has long adorned hands and bodies to celebrate joy, mark important moments, and carry tradition through generations. Every pattern holds meaning, every line becomes a form of transmission. Racha brings together tradition and creativity through her work as a young hennaya. Her designs reflect both the heritage of her origins and the influence of her travels. Sometimes rooted in classical motifs, sometimes freely reimagined, her work gives new approach to an ancestral art while preserving its spirit, its symbolism, and its intimacy.
KAIA OLIVE OIL
Organic tunisian olive oil
Paris, Mahdia
KAIA is an olive oil brand, founded by Sarah Ben Romddane, that chose to honor roots through the production of extra virgin olive oil sourced from her family’s land in Mahdia, Tunisia, an estate passed down through generations. Sarah is a committed entrepreneur, actively involved in community and associative work. She carries sincere social values and consistently supports causes close to her heart. Through her independent brand KAÏA, she highlights both the richness of Tunisian olive oil and her desire to restore it to the place it deserves. For many of us, olive oil is far more than a condiment, it is a sacred ingredient, a way of life, and a living memory capable of nourishing both body and soul.
La Chkobba Tunisienne
Board games
Bruxelles, Tunis, Cap Bon
The Tunisian Chkobba, inspired by the Italian Scopa, crossed the Mediterranean before becoming deeply rooted in Tunisian daily life. More than a simple card game, it represents a warm and popular tradition : one that brings together generations, families, and neighborhoods around the same table. Sinda Battikh offers a contemporary reinterpretation of this cultural classic by redesigning its cards with figures dressed in traditional Tunisian attire, inspired by local garments, colors, and gestures. Through this project, she breathes new life into a familiar heritage, transforming an everyday game into a celebration of Tunisian identity, memory, and visual culture.
Maison Samar
Ethical haute couture
Paris & South of Tunisia
Maison Samar is an ethical brand woven between two worlds : the Tunisia of her roots and the France that shaped her journey. Chaima, the founder is committed to a responsible approach, she values local craftsmanship, carefully sources her materials, and embraces ethical production. Selected in France for their quality and character, the fabrics are brought to life through the authentic savoir-faire of Tunisian artisans, resulting in refined, contemporary pieces filled with meaning. Maison Samar pays tribute to Tunisian craftsmanship, the richness of its gestures, and the beauty of its heritage.
Myriam Taider and Leïla SD
Author & editor
Paris & London
Myriam Taider is a writer and independent editor whose work explores memory, identity, and transmission across generations. Through her zine Future of Memory, she engages with intimate and collective histories, drawing from her own family background particularly her mother’s Algerian heritage. Her practice is rooted in the desire to document what is often left unspoken: personal narratives, inherited memories, and the subtle ways history shapes identity. Moving between research, storytelling, and visual culture, her work reflects a deep commitment to preserving memory while reinterpreting it for the present.
Voir les créations →
Mystic Diapo
PHOTOS & ARCHIVES
Paris, Morocco
MysticDiapo was born from a deep fascination with photographic slides ; a fragile and fading medium that once carried the intimate weight of memory. Mohamed through artistic, anthropological, and collaborative explorations, he reimagines the slide both as an artifact and as a work of art ; a vessel for memory, beauty, and human connection. More than an archive, MysticDiapo is a living visual memory, constantly evolving and continuing to be written through the people who encounter it.
Pièce Unique
Curated timeless tableware
Paris & Tunis
Piece Unique are deeply passionate about rare objects, thrift finds, and market discoveries. Marwa sources, collects, and shares her sensitive eye for beauty in everyday things. She presents a curated selection of timeless tableware and carefully chosen vintage treasures. With Pice Unique she celebrates objects marked by patina and memory ; finds that travel through time, bringing charm, character, and meaning into our interiors.
Supperkool
catering & gathering
Paris
Yves and Léo created their project from a shared passion for cooking and the simple joy of gathering people around a table. For them, food has always been a way to bring friends, family, and loved ones together ; a living tribute to the traditions and memories that shaped them. Through their dishes and desserts, they celebrate their origins, their travels, and the flavors that have stayed with them along the way. With Supperkool, they invite people on a playful and heartfelt culinary journey ; no plane ticket needed. Just creativity, warmth, and recipes that carry stories within them.
Tatie Cookie
ART OF BISCUITS
Paris, Nabeul
Tatie Cookie transforms each biscuit into a small work of art. Driven by a deeply creative spirit, she developed a passion for baking and cake decoration, combining softness, precision, and attention to detail in every creation. What inspires Soumaya most is the joy she brings to others ; the smiles, the surprise, and the spontaneous reactions sparked by her work. Each piece tells a story, one shaped with heart, memory, and a touch of sweetness.